YouTube to allow users to mute ads

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In a blog post, the vice-president of YouTube, Debbie Weinstein has revealed that the video streaming giantvis adding a feature to its Ad control sttings. The feature will enable people to see fewer alcohol and gambling-related ads on both Google and YouTube platforms.

“We’re launching a new control in ad settings, enabling people to see fewer alcohol ads, with gambling as an additional option,” he wrote. ”This new feature is an extra step, putting the choice in the user’s hands and enabling you to further control your ad experience”, he added.

As the online gambling and alcohol  advertising has increased in last few years, concerns about its impact on children and young people have increased. Due to continuous concerns of the users, Google has decided to add this new feature. The feature will be first rolled out in US.  After the trial, it will be launched globally in early 2021.

“We’ve long had features like Mute this ad, where people can indicate which ads they’d rather not see. These controls live alongside our policies which determine when and where gambling and alcohol ads can be shown per local laws. This new feature is an extra step, putting the choice in the user’s hands and enabling you to further control your ad experience”, Google said.

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