Marketing, Publicity, Propaganda, Trade Exhibition and Assistance for Setting up of Showrooms

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The objective of the scheme is to popularize the activities in the coir sector and strengthening marketing for overall development of the sector. The outlay proposed is for attending and organizing trade fairs at State, National & international level including Coir Kerala. Support to be provided to Co-operatives, Coir PSUs & other institutions/departments in the Coir sector for participation in trade fairs/exhibitions, buyer seller meet, coir mart, popularization of schemely activities, conducting studies, enumeration, documentation of activities, project report preparation, conducting seminars/awareness camps/ workshops, giving awards and scholarship in the coir sector, organizing Coir day etc.

An amount of   800 lakh is provided in the Budget for 2016-17 for above activities.

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