Grofers India

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BUSINESS DETAILS

About Us:

Grofers is India’s largest low price online supermarket in the grocery space. The company uses its in-house technology platform to manage a network of over 7,000 partner stores that enable the company to run a fast and lean supply chain – from manufacturers straight to customers in 25 cities. Grofers utilizes its efficient supply chain to deliver over 25 million products to customers every month. A majority of these products belong to brands namely Grofers Happy Day, Grofers Happy Home, Grofers Mother’s choice, Grofers Happy Baby, G Fresh, O’range and budget brands Savemore and Havemore.

Today, Grofers is India’s largest online grocery platform growing at 200% YoY

Grofers operates on a unique model that has grown organically with our attempt to reduce the prices of products from manufacturers all the way to customers. We have built the largest online grocery retailer in India by overcoming the challenges faced by retailers like Walmart, Tesco, Carrefour in India, to establish scale and pass on the benefits to our customers.

Grofers is already the 4th largest organized grocery retailer in India.

India is a $ 550bn grocery market with less than 5% of it sold by organized retailers.

Grofers Market is the offline retail chain built on the strengths of our online business to enable more Indian households to unlock savings on everyday needs in their neighbourhood outlets. We are looking to partner with dynamic entrepreneurs aiming to transform the Indian Grocery landscape. With an aim to provide best savings to our consumers and promising returns to our partners, we are launching Grofers retail partner stores in parts of UP, Rajasthan and Haryana.

Partnership Requirements:

  • Single minded focus on customer excellence
  • Area Required: 1000 sq ft-2000 sq ft
  • Investment: INR 15 lac – INR 20 lac (including set up, interest free refundable security deposit and working capital for the month)
  • Interest free refundable security deposit: INR 3 lac

Desired Partner Profile:

  • Entrepreneurs, franchisee owners, realtors, individuals aiming to become entrepreneurs
  • Focused to build the grocery business and customer experience with Grofers
  • Innovative and Consumer Oriented

Company Support:

  • Grofers brand name
  • Support in store setup, branding, software and billing solutions to launch store in minimum lead time. 
  • Training on stocking, replenishment and inventory management.
  • Staff training.
  • Sales and pricing analytics and recommendations to get minimum 10% retained margin on sales.
  • Single point ordering and supply of stock through partnering supplier within 48 hours.

Marketing Support:

  • ATL Marketing of Grofers brand.
  • Store specific marketing support in the first month of launch.
  • Marketing analytics and Customer Targeting solutions.
  • Payments and other partnerships.

Expected Return on Investment: ~15%

INVESTMENT DETAILS

Commenced Operations

Operations Commenced On: 2016

Franchise Commenced On: 2019

Franchise Details

UNITS

Investment: INR 20lac – 30lac

Franchise/Brand Fee: INR 500000

Royalty/Commission: 3 %

Expansion Locations

NORTH

Haryana, Punjab, Uttaranchal, Uttar Pradesh

SOUTH

Tamil Nadu, Andhra Pradesh, Telangana

EAST

West Bengal

WEST

Rajasthan

CENTRAL

– NA –

UNION TERRITORIES

Chandigarh

Franchise Details

Exclusive territorial rights to a unit franchisee: Yes

Anticipated percentage return on investment: 15 %

Likely pay back period of capital for a Unit Franchise: 2-5 Years

PROPERTY DETAILS

Type of property required for this franchise opportunity: Commercial

Floor area requirement: 1000 – 2500 Sq.ft

Preferred location of unit franchise outlet: Residential Markets

TRAINING DETAILS

Detailed operating manuals for franchisees: Yes

Franchisee training location: At the partner outlet

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise: Yes

Current IT systems will be included in the franchise: Yes

AGREEMENT & TERM DETAILS

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 2 Years

Is the term renewable? Yes

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